The Hunt
UTI Mutual Fund is one of the premier asset management companies in India with a corpus of over Rs. 45,000 Crores worth of assets under management. UTI wanted to revamp its look, style, navigation, applications, online features, and a lot more. UTI wanted the expert touch and they got what they were looking for.

The Labs Touch
The challenge was to give UTI Mutual Fund a makeover; but retain its essence, and spruce it by making it more informative, interesting, and interactive. The Labs got started on the design and development of the website and it comprised of many innovative devices to capture the gamut of services offered by the new UTI MF site. Interactive applications such as, UTI Buddy – which is a desktop application to keep users informed about the market, ‘Fund Suggestor’ – a tool to recommend funds according to user needs, Email and SMS Alerts, Calculators, Compare funds – a tool to help users compare two or more, ‘Portfolio Manager’ - a tool equipped to handle user portfolio and many such interactive tools to help users have a refreshing experience.

Result
UTI Mutual Fund was indeed a project which highlighted the technical, creative and content management strengths of the Labs. The site is live and the response is overwhelming. UTI Mutual Fund trusted the Labs to deliver a website that would encompass the entire information in a systematic manner, and the design to be competent, and team id8labs did a commendable job.