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How many times have you visited corporate websites of any product or service that we have purchased (or intend to) that has left us with a bad taste in our mouth besides being an eye-sore? Instead of being informative, factual and user-friendly, the websites has become an online mouthpiece for the marketing team to talk about their products and the artificial branding backed by super-inflated USPs. This has led to users taking their decision away from this digital outlet that marketers so fondly...
Content or Application – What a Media Planner should look at?
In India, we are in the phase of continuous change, both for the Publisher and Advertiser catering to Digital Media. As media has continued to fragment, it has become a necessity for publishers to develop engaging content and application to carve a niche for them in the market. The issue of serving most appropriate advertisement with reference to text, content, and past behavior has taken a focal point. This will dramatically support the social media sites where the content is the king. Have we...
